Optimizing the on-boarding flow
After carefully analyzing all user testing feedback, I collaborated with UX and design to rethink the on-boarding process. The main challenge was the demand for more user input to provide them with more context and an even more tailored shaving plan, while keeping the flow short and concise. Whereas previously all questions were listed on a long scrolling page, we separated them out per screen, so it felt less overwhelming and demanding to the user. In addition, we rethought the UI of how users answered each question. Instead of ticking an ordinary box for every question, we mixed up the answers with custom-designed icons and different interactions like tapping and swiping. Though this resulted in a longer on-boarding process, testing showed that users stayed engaged during the whole flow, which they deemed playful and effortless.
From hand razor to smart razor
Our second task was to boost confidence for shavers who traditionally used a hand razor. We identified the three main pain points and created 10-second video tutorials to ensure a smooth transfer to an electronic razor.