creative concepter and copywriter based in Amsterdam
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Pride March

NYC Pride March 2019

2019 marked the 50th anniversary of the Stonewall Uprising, an event that sparked the modern-day LGBTQ+ liberation movement. In an effort to celebrate and commemorate the event, and in conjunction with the global pride events in New York City, we created an augmented reality experience that brings to life the milestones of each of decade, each with its own distinct character embodying the spirit of that time.

The AR experience is narrated by Gerald Busby, who experienced most of the events first-hand. Once he told his story, I helped putting together