creative concepter and copywriter based in Amsterdam
Tommy Hilfiger SS15
In their aim to democratize the runway show and reach out and engage a new audience, Tommy Hilfiger briefed us to come up with a digital concept for NYFW September 2014.
We pitched the idea of giving digital, non-fashion influencers unlimited access to the event to capture it from their unique perspective. The so called 'First Timers team' included dancer Amymarie Gaertner, award-winning GIF-artist Micaël Reynaud, stylist Justina Blakeney, photographers Murad Osmanov and Natalia Zakharova, and photographer/teacher Nicanor Garcia.