Let's get you in on Up
The learn and enroll sequence educates and excites the user about Verizon’s new loyalty program. After a brief introduction, laying out the basic rules and mechanics for the program, and showcasing the breadth of the rewards, the user seamlessly enrolls into the program.
Got your eye on something you like?
The simplicity of the mechanics of the program is reflected in its interface. The user navigates through the experience in three simple tabs: Choose, Use and Track. Choose is the home to all the excitement, displaying the user’s monthly changing rewards, special messaging and offers in the flex module and a countdown to the drop of Super Tickets at the bottom. Super Tickets drop in a limited quantity and offer the user a chance to attend exclusive performances, sporting events and lifestyle experiences.
1 credit = 1 reward
When users have a credit available, they can claim their desired reward in a few simple steps. By carefully monitoring their preferences, Verizon aims to tailor the monthly offering to the user’s interest, evoking a sense of personalization to increase engagement with the program.
Up will get you in
All the user’s claimed rewards are saved in Use, together with their reward history of the past 12 months. When the user is ready to redeem a reward, a simple tap on the card reveals all details to get started.
Get more with every bill
Track shows the user a running total of their credits, plus a detailed breakdown of when and how credits are earned. Simplicity is key when it comes to earning credits: users receive a credit for every $300 they spend on their wireless bills. And one credit equals one reward, from Verizon’s own to the highly desirable Super Tickets.