creative concepter and copywriter based in Amsterdam


Nike briefed us to come up with an influencer-driven activation for its 2015 SneakerBoots collection. The goal was to create product awareness and highlight the sneaker’s unique, all-weather proof qualities. Our final concept included an in-store experience where fans were invited to test the SneakerBoots and related products in simulated weather conditions.

From Amsterdam to London

Due to budgetary reasons, Nike moved the Nike Tech Park Armoury activation to London, attracting lots of media attention by for instance Hypebeast. 

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