RESUME

Freelance Creative Director & Copywriter

Amsterdam
July 2024 - Current

Project-based assignments for writing, concepting and creative direction. Clients include:

  • Nxt Museum

Associate Creative Director

AKQA Amsterdam
September 2021 - Current

Preparing and executing briefs and pitches for digital products, experiences and content. Line manager and responsible for day-to-day management of the creative and experience departments. Creating decks and presenting to clients, which include:

Senior Copywriter & Creative

Analog Folk Amsterdam
February 2020 - September 2021

Executing briefs and pitches for campaigns, content and partnerships. Creating decks and presenting to clients, which include:

  • Bugaboo — Global 360 campaign

  • Foot Locker — Multiple 360 campaigns for EMEA

  • Nike — Global app content

  • Netflix — Product partnerships

Copy Lead & Creative

AKQA New York
December 2016 - January 2020

Preparing and executing briefs and pitches for digital products and experiences. Copy oversight for the writers on the Verizon account. Creating decks and presenting to clients, which include:

  • Verizon — My Verizon App

  • Verizon — My Verizon online

  • Maybelline — Foundation Finder

  • Volvo — Dealer training materials and car pick-up app

  • Maserati — Social media channels

Copywriter & Creative

AKQA Amsterdam
November 2014 - December 2016

Executing briefs and pitches for branding projects, campaigns and content. Creating decks and presenting to clients, which include:

  • Tommy Hilfiger — Fashion shows and any Gigi Hadid collaboration

  • KLM — My KLM App

  • C&A — Digital brand content

  • MINI — Website copy and newsletters

SIDE PROJECTS

Contributor to Prada SS21 Digalogues
A collection of conversations between fashion designers Miuccia Prada and Raf Simons, and fans of the brand

Editor for customer and employment magazines
Productions included KLM’s Holland Herald, Albert Heijn’s Allerhande en Etos’ Jij & Etos

Ghostwriter
Francien laat je tieten nog eens zien, the story of a teenage sexting victim

Editor & content creator for Serve the City
Using my skills for good at this Amsterdam-based NGO that supports the unhoused and undocumented

Editor & content creator
For running and lifestyle blog Girls Love To Run, 30.000 unique monthly visitors

Creative Director & Strategist
Branding and positioning for lifestyle brand casanova, the namesake brand of Carlos Casanova, NYC fashion designer

Mentor for the Who’s Your Momma mentorship program
Powered by She Says, I’ve connected with and supported several mentees in the Amsterdam creative industry

PingPong
I helped to concept and write the office ping pong app which let you schedule games, keep score and challenge your coworkers to a fiery match.

Desert Island Discs at Work - The COVID19 Edition
I interviewed my coworkers during the heights of the pandemic about their favourite hits and published a weekly interview to create closer connections between an entirely remote team.