Sennheiser’s audio solutions are a staple for every audiophile.

But as the brand markets its products with a heavy emphasis on their German engineering heritage and technical specifications, Sennheiser has trouble connecting with the everyday audio lover. While audiophiles have the knowledge, and with it the confidence, to navigate and purchase Sennheiser’s products online, it’s the opposite for everyday audio lovers.

Without being able to touch and experience the physical products, they rarely converted to purchasing customers or brand advocates. While the technical features and functionalities are a must for the audiophiles, everyday audio lovers need human, emotional and lifestyle experiences that express sound in a whole new way.